By Design Theme: Create. Connect. Inspire.

February 3, 2026 to February 5, 2026

The Hotel Roanoke & Conference Center

110 Shenandoah Avenue Northeast
Roanoke, VA 24016
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About By Design

As the demand for enhanced services and a better quality of life for older adults continues to grow, we are presented with unprecedented opportunities to shape the future of senior living communities. SFCS invites you to attend the 41st annual By Design conference, now themed Create. Connect. Inspire. Join us as we celebrate the extraordinary innovation and creativity transforming the senior living industry today. Through the lens of Create. Connect. Inspire., we will guide you through the latest innovations, connect you to colleagues and senior living experts to help meet current resident needs, and inspire you to plan effectively for the generations to come. This conference is designed to foster creativity in problem-solving, deepen connections among professionals, and inspire bold new approaches for thriving communities.

This conference has been planned for executive directors, CEOs, administrators, board members, planners, marketers, building committee members, trustees of retirement communities, and sponsors of senior housing.

It's More Than Just A Conference...

...It Is Supporting Wellness

Back by popular demand! Join the SFCS Team and fellow conference attendees for a 5K or 1 Mile Run/ Walk around Downtown Roanoke. We can't wait to see you there!

Please note for the safety of our attendees and staff, this is a Weather Permitting event. If it is snowing, sleeting or raining, we will have to cancel. Thank you for your understanding.

"... At the one-mile mark we came back by the hotel and I dropped out and he (SFCS Staff, Curtis Jennings) continued on, catching up to the others I'm sure. I went home with the courage and drive to make a change in my life. Within days I joined my local gym and started the journey back to health and wellness."

- Anonymous Attendee

...And It Is Connecting and Having Fun

Each day offers ample opportunities to get to know conference attendees. In addition to breakfast and lunch, attendees get to enjoy breaktime refreshments and mingling. Attendees have the option of attending a curated activities throughout the conference. Past activities have included:

  • Happy Hour at the Pinball Museum
  • Roanoke Skyline Tour to the top of Mill Mountain
  • Guided Meditation
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